There has been a striking evolution of your customers in recent years and your new-born startup could be entering into a blooming, buzzing and confusing world of competition. The audience today is ‘super-connected’ and receives its information via content online. They are aware about social media, are willing to try stuff out and maybe even write a review based on their experience with a brand. In an ideal world blog reviews and virality would take care of itself if the product is good. Our world would be transparent and nothing worth buying stays under the radar. Unfortunately, it doesn’t quite happen that way. A product with great potential may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the modern consumer. This is where social media marketing comes in to save the day! Here is some creative guidance t

Your Product Launch Campaign Starts With Research product launch The first step of your launch involves researching and spending time learning more about your industry. Before you start developing your ideas, try and gauge what your target audience will actually notice and respond to. Know about the campaigns that have worked in that year by clicking here. A high proportion of product launches fail because of poor planning and inadequate research. Find out what your product has to offer the audience that you are targeting and create a campaign based on market trends which serves the purpose of communicating your product to the public. Plan a campaign that creates interest launch campaign After deciding what you want and how you will do it, it’s time to start things off. Make sure the campaign keeps the interest of your fans high and creates in them a need and desire to participate. Raise participation by keeping things interesting with a daily call to action. For example, reveal a bit of the package for every 100 likes.